One of the fun little perks you get of being subscribed to us on Patreon is that you get free blog articles weeks in advance! Unfortunately, we blogged a lot last year due to not really having anything else to do, which means we’ve built up a sizable backlog of small articles that aren’t really worth wasting a whole calendar day to publish separately.
This marks the start of our roundup series, where we publicly premiere some of our articles that you may have missed. Please note: if you have not pledged to us on Patreon, these are new articles! Not just a bunch of rehashed content.
When does irony stop mattering?
Advertisers understand that irony has been a powerful marketing force for years now. Just look at the state of many products: marketers no longer try to assure us that their products are superior, or quality, or even good. They openly and unabashedly embrace the idea that their goods are bad, strange, and comedic. “Honesty” is valued above anything else – so what if the product is garbage? You know you want it, you slob!
And we – I specifically mean food reviewers, including us here at Eggware.XYZ – fall for it every time. There’s almost nothing we can do to keep ourselves from eating these awful foods, talking about how bad they are, how absolutely awful these things are, what were they thinking? The companies that produce this garbage love it when we do this. There’s no way to actually and accurately communicate something is bad anymore. “No such thing as bad publicity” has been actively weaponized. The more we mock them, the more we insult them, the more we bemoan their terrible practices, the stronger they get.
So it’s with a heavy heart that we have decided to review the Flamin’ Hot Cheetos Mac ‘N Cheese today. We know just by acknowledging this product’s existence, we’re letting Frito-Lay score a win over us. We don’t care anymore. To paraphrase Allen Ginsberg, you can’t win, you can’t break even, you can’t even leave the game. The world has to know how awful this stuff is.
Frosted Flakes is one of the most popular cereals in the world, and Tony the Tiger has been its solid mascot since the 50s. It’s a bit perplexing why they chose a tall, muscular tiger-man as the mascot for a very simple flakes-style cereal, but you can’t argue with success. Whether or not he’s the person to best represent sugary corn-bits, he is popular, and he’s even popular with a very specific subset of people: furries.
Really, who can blame them? Tony represents a beloved principle of furryness: an attractive anthropomorphic animal-person who is both friendly and approachable. The worship of food mascots has been a long-running tradition of furry fandom, but Tony has held a special place in this world for as long as furries have existed.
If you’ve ever interacted with the furry fandom’s broader-reaching internet presence or especially its more cherished traditions, you can probably already see where this is going.
Sex sells! It’s a fact of life, and one easily confirmed just by turning on a TV. Of course, not every sexual situation makes sense when it’s being used to sell. Like if you’re selling pickles, or orange juice.
“Paula, I had a horrible nightmare.”
“What was it?”
“I dreamt that they made a new, hotter variety of Flamin’ Hot Cheetos – XXtra Flamin’ Hot Cheetos – they came in a black bag. I’m scared beyond comprehension!”
“Will, that wasn’t a dream. Those were real, and you have to eat them.”
This is a conversation that actually took place.
Flamin’ Hot Cheetos are an extremely fashionable snack – considering they’re one of the few snack chips that have had a rap written by children about them, they’re unquestionably a favorite among people of all ages. They are hot, sure, but is that really enough? Flamin’ is a state of mind, after all. One man’s red hot is another man’s lukewarm. How can we push the envelope? How can we turn something that’s Flamin’ into even Flamin’er?
XXtra Flamin’ Hot Cheetos are the answer. Promising to be “twice as hot” as regular Flamin’ Hot Cheetos, these chips may just be enough to push our taste buds over the edge. Will they hold up to their doubly intense promise?