Posts Tagged ‘surge’

FOOD: Burger King – Surge

Surge…

Want to impress someone who was born in the 90s? Tell them you have an unopened can of Surge at home. Surge was a somewhat popular citrus soda released from 1997 to 2003 in the United States. Intended to be a competitor to Mountain Dew, it never managed to find a solid market and was eventually discontinued. Dedicated Surge fans didn’t take this sitting down and immediately launched a dedicated campaign to have the drink returned to store shelves.

The campaign has paid off with small victories in the past (namely the introduction of Vault, which was also quickly removed from stores) but their ultimate goal was accomplished in 2015. Surge was released as an internet exclusive on Amazon, and eventually returned to store shelves. It’s since been available pretty consistently since then as a total 90s nostalgia cash-grab. We don’t know if you can still get it in cans or bottles right now, but it’s openly available at any Burger King with a Coke Freestyle machine.

Should they have bothered to bring it back? Let’s find out.

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