Cheetos Mac ‘n Cheese is okay.

When does irony stop mattering?

Advertisers understand that irony has been a powerful marketing force for years now. Just look at the state of many products: marketers no longer try to assure us that their products are superior, or quality, or even good. They openly and unabashedly embrace the idea that their goods are bad, strange, and comedic. “Honesty” is valued above anything else – so what if the product is garbage? You know you want it, you slob!

And we – I specifically mean food reviewers, including us here at Eggware.XYZ – fall for it every time. There’s almost nothing we can do to keep ourselves from eating these awful foods, talking about how bad they are, how absolutely awful these things are, what were they thinking? The companies that produce this garbage love it when we do this. There’s no way to actually and accurately communicate something is bad anymore. “No such thing as bad publicity” has been actively weaponized. The more we mock them, the more we insult them, the more we bemoan their terrible practices, the stronger they get.

So it’s with a heavy heart that we have decided to review the Flamin’ Hot Cheetos Mac ‘N Cheese today. We know just by acknowledging this product’s existence, we’re letting Frito-Lay score a win over us. We don’t care anymore. To paraphrase Allen Ginsberg, you can’t win, you can’t break even, you can’t even leave the game. The world has to know how awful this stuff is.

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Kraft Dinner is now Kraft Breakfast and there are no more rules

Everybody who has ever lived in their life likes to eat macaroni and cheese for dinner. Kraft Macaroni and Cheese is so popular as a dinner time treat, it’s simply labeled “Kraft Dinner” in Canada. But what if you wanted to eat Kraft Macaroni and Cheese at a different time of day? What if you wanted it for… breakfast?

This is unthinkable. It is called Kraft Macaroni And Cheese Dinner for a reason. Eating it for dinner is what you are supposed to do with it. You do not eat it for breakfast. That is a bad thing to do, and probably has spiritually negative implications. You are putting your mortal soul on the line by wanting to eat macaroni and cheese for breakfast. It is for dinner.

But Kraft is a kind god, and is willing to provide us an indulgence. Yes, soon there will be boxes of Kraft Macaroni & Cheese Breakfast on shelves! Maybe, I don’t know, it looks like it’s part of some kind of contest where you can win a magnet and a mug and a box of the Breakfast and stuff I really don’t care about it. What I care about is that it will be macaroni and cheese breakfast! This is new ground. Nobody has ever eaten macaroni and cheese for breakfast before.

But what about it makes it for breakfast?

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