Can KFC’s fries jump the bar that 2020 buried?

When we started writing this article, we were going to be very, very harsh on KFC. We were fans of the potato wedges, and upon hearing that they were replacing them with fries, we grew very upset. How could they do this? Potato wedges were one of the cornerstones of the KFC menu. Fries are… Nothing. Generic. Bland. They are everywhere, and potato wedges were a delightful way to separate KFC from the rest of the fast food world.

KFC’s appeal wasn’t that it was just “fast food”. It felt like a meal, a real meal that you eat with your family as a thing. KFC has offered quick service meals for our entire lives, but having the platonic idea of “getting a bucket for dinner” is inseparable from KFC as a concept. The wedges illustrated this. They weren’t french fries like what you’d get at a McDonald’s, they were home-cooked wedges just like what you could cook at home. Total difference.

We felt that KFC getting rid of the wedges was the latest awful move in a series of terrible decisions. KFC has been on a sharp and steep decline since the mid-2000s, and nothing seems to be turning their image around. They rely on tacky gimmicks like the new Colonel commercials and outlandish promotional stunts like VR video games and Crocs that smell like fried chicken, but can’t get past the simple fact that their food is not as good as it used to be and their atmosphere is a dump.

We haven’t properly eaten at KFC in what may be years. Them switching to fries seemed like justification that it was the right decision.

But then we decided we had to give it a chance.

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FOOD: KFC – Chicken & Donuts Sandwich

Are you tired of chicken yet? Chicken sandwiches have truly taken over fast food. I mean, how many of the most recent reviews we’ve done have been chicken sandwiches? 2019 was the Year of the Chicken Sandwich and 2020 is the first year truly affected by this paradigm shift. Naturally, those benefiting from this change in America’s tastes are the classic chicken joints. But where has that most classic of chicken chains gone off to? If you know anything about eating fast food, you’ll know KFC has undergone some serious rebranding in the past few years in an attempt to shed its filthy, greasy image. A greater focus on the Colonel as their mascot, a revamp of the recipe, a complete overhaul of their visual image – the works.

But KFC is still Kentucky Fried Chicken, and this is the restaurant that invented the Double Down. KFC wants to clad itself in a new image of cleaner, better food, but still market the occasional high-caloric nightmare to clog up America’s valves. The Chicken & Donuts sandwich is yet another attempt to keep heart disease as the number one killer of people across the country.

Is it even good, or is it just another tacky gimmick? Hit the jump to find out.

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