Are you over the age of 50? Were you around the first time that bell bottoms were a fashion statement? Do you remember when the tracks on the oldies rock stations were top 40 hits? If so, you just might remember the Yumbo, a short-lived hot ham and cheese sandwich offering from Burger King. It had an official run in America from 1969 to 1974, but saw more time at individual franchises and overseas in places like Puerto Rico. Now, in December of 2014, Burger King has decided the time is ripe to re-introduce the Yumbo sandwich as part of their “2 for $5” sandwich promotion.
Like a lot of discontinued food items, the Yumbo has had a somewhat prominent following who remember the sandwich and want it back. Burger King has responded to their cries, but we have to wonder – is 40 years too long to really bring back a menu item with such fanfare? People who would have been around to taste the first version of the Yumbo would be well into their 60s by now, and while we won’t discredit the influence the over 50 crowd would have on Burger King’s decisions, it doesn’t mesh all too well with Burger King’s “cool, hip” image.
But hey, everything old is new again, right? Retro stuff is all the craze! Disco music and 70s fashion is still being re-invented today, so who’s to say that a 70s sandwich can’t be re-introduced? We’ll give the Yumbo a try, and see if it’ll be worth a revival – or if it should’ve been left in the past. Well, here goes… (more…)