The colors were so beautiful.
They promised me so much. Whenever I felt sad, or lonely, or worried, all I would do is listen to the colors, and they would promise me that all things would be okay. They did things no other colors could do. Have you ever smelled a color? Tasted a color? No, not in the way somebody with synesthesia would, either. Really tasted a color, tasted it in the same way that you could taste a piece of chocolate, savoring its flavor and swallowing it and feeling it inside you, warm and pleasant. I hadn’t either, until the colors of Wishbone were revealed to me.
Nobody else can understand. The Wishbone colors speak, and they sing, and they dance, and they do so, so much for me. I cannot live without them. I will not live without them. They are everything to me. No family, no friends, nobody can compare. How could they? They cannot show me delights the way Wishbone can. They call me mad when I try to even gently describe, to convince them to look at the colors.
Maybe I am mad. But if madness is the price for happiness, I do not care. The colors are worth any price. The colors are everything.
Mini Cheddars. Mini Cheddars. Mini Cheddars. Mini Cheddars.
It means SOMETHING. It has to, right? It’s everywhere. It’s torturing me. My life was good before Mini Cheddars. (My life was actually really bad but I don’t care.) Maybe my life would be better without Mini Cheddars. Maybe it’s the one thing weighing me down, or maybe it was there, plotting even in my earliest days. How can I know I’ve never eaten a Mini Cheddar? “They’re British or something,” I hear you saying, “and you’ve lived in America your entire life.” I don’t care. Someone smuggled a Mini Cheddar on an international flight one day and decided to poison me.
That’s the only explanation.
Tons of people get commercial jingles stuck in their head. I don’t care. This is not that. This is nothing like that. This is way worse. I am being actively conspired against. These three commercials are all connected and I will show you how.
The mysteries of the world are uncountable, unknowable, perplexing beyond human imagination. There’s so much that we cannot know, things we will not, must not know. These grains of forbidden knowledge are cataloged in far, disparate libraries, protected by the wisest of monks who have dedicated their lives to studying this lore.
But it’s our privilege to introduce you to this secret world, to initiate you into the study of these mysteries. We alone hold the keys of knowledge that, when used, will unlock new dimensions of understanding in your own brain. We invite you, acolyte, to step through the door to your new life. Come and ponder with us… the Cheese Riddles.