When we started writing this article, we were going to be very, very harsh on KFC. We were fans of the potato wedges, and upon hearing that they were replacing them with fries, we grew very upset. How could they do this? Potato wedges were one of the cornerstones of the KFC menu. Fries are… Nothing. Generic. Bland. They are everywhere, and potato wedges were a delightful way to separate KFC from the rest of the fast food world.
KFC’s appeal wasn’t that it was just “fast food”. It felt like a meal, a real meal that you eat with your family as a thing. KFC has offered quick service meals for our entire lives, but having the platonic idea of “getting a bucket for dinner” is inseparable from KFC as a concept. The wedges illustrated this. They weren’t french fries like what you’d get at a McDonald’s, they were home-cooked wedges just like what you could cook at home. Total difference.
We felt that KFC getting rid of the wedges was the latest awful move in a series of terrible decisions. KFC has been on a sharp and steep decline since the mid-2000s, and nothing seems to be turning their image around. They rely on tacky gimmicks like the new Colonel commercials and outlandish promotional stunts like VR video games and Crocs that smell like fried chicken, but can’t get past the simple fact that their food is not as good as it used to be and their atmosphere is a dump.
We haven’t properly eaten at KFC in what may be years. Them switching to fries seemed like justification that it was the right decision.
But then we decided we had to give it a chance.(more…)