Wendy’s has been in a pretty odd place with regards to its menu, recently. While McDonalds presses on with its “premium” burger selection and Burger King tries to cater to a value market with 2 for $5 sandwich deals, Wendy’s has been taking the healthy tack. They’ve been emphasizing the freshness and healthiness of their menu by pushing strawberry salads and fresh chicken sandwiches.
In this context, Wendy’s latest limited time offer, Baconator Fries (released on June 25th, 2015), is a little surreal. Neither healthy nor constructed out of premium ingredients, and still being sold at a ridiculous mark-up, it’s… trend-bucking? But not necessarily in a good way.
After the jump, we’ll find out if the newest member of the Baconator family can live up to the lofty standards set by its kin, or if this family reunion will just be awkward.