Why the hell did they decide to make Sonic the Hedgehog the star of an educational game for children? Who allowed this to happen? We want names. Who, somewhere in the leadership of Sega, let this happen? Who?
In the mid-1990s, Sonic the Hedgehog was one of the hottest video game characters out there. His too-cool attitude and the blisteringly fast gameplay of his games made him the slick alternative to the stuffy Mario. And with how popular he was, this meant there was a bounty of Sonic the Hedgehog branded everything: Sonic the Hedgehog toys, Sonic the Hedgehog comics, Sonic the Hedgehog cartoons, Sonic the Hedgehog canned pasta… The list goes on. It only makes sense that Sega would want a Sonic the Hedgehog game for elementary schoolers, right?
In comes Sonic’s Schoolhouse, a tale of bad branding decisions and corporate failure. (more…)