Kraft Dinner is now Kraft Breakfast and there are no more rules

Everybody who has ever lived in their life likes to eat macaroni and cheese for dinner. Kraft Macaroni and Cheese is so popular as a dinner time treat, it’s simply labeled “Kraft Dinner” in Canada. But what if you wanted to eat Kraft Macaroni and Cheese at a different time of day? What if you wanted it for… breakfast?

This is unthinkable. It is called Kraft Macaroni And Cheese Dinner for a reason. Eating it for dinner is what you are supposed to do with it. You do not eat it for breakfast. That is a bad thing to do, and probably has spiritually negative implications. You are putting your mortal soul on the line by wanting to eat macaroni and cheese for breakfast. It is for dinner.

But Kraft is a kind god, and is willing to provide us an indulgence. Yes, soon there will be boxes of Kraft Macaroni & Cheese Breakfast on shelves! Maybe, I don’t know, it looks like it’s part of some kind of contest where you can win a magnet and a mug and a box of the Breakfast and stuff I really don’t care about it. What I care about is that it will be macaroni and cheese breakfast! This is new ground. Nobody has ever eaten macaroni and cheese for breakfast before.

But what about it makes it for breakfast?

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